Announcing Ra Optics x Fiji Airways FlyWell 

Today is a massive day for Ra Optics, aviation, and the entire world.

Everyone knows that jet lag is the #1 issue plaguing long-haul air travel.

Technology has evolved so much that we can literally fly around the entire planet in just a matter of hours.

But our biology has not evolved to catch up.

When people travel long-haul, sometimes it takes days, even weeks, to adapt to their new rhythm. And in most cases, by the time they’ve adapted, they’re already on the flight home, unprepared for another shock to the system.

That all changes — today.

Decades of research on light have led us to the deep understanding that our brain, body, and all of our organs and cells, contain clocks, which control an entire system of processes called circadian rhythms. These “rhythms” align our internal biological functions with regular changes in the external environment — so we can produce energy and be active when we need, digest food, produce essential hormones and neurotransmitters, and more; and then wind down, sleep, and heal our cells, in the same way.

We know that long-haul travel puts a huge strain on the system to adapt. But ultimately, with time, the system entrains to the cycles of light and dark. That is — if they exist.

Here’s what no one was talking about, until today: almost no one in the modern world is exposed to these cycles of light and dark any more.

And this is the real cause of jet lag — the real reason why it’s so hard for so many to adapt.

Fiji Airways is committed to becoming the world’s happiest airline — and with this comes a deep commitment to supporting the well-being of passengers. Fiji’s efforts already led to recognition by APEX as a World Class 2026 carrier, placing them among the Top 10 airlines globally.

And today, they are taking it a step further. Fiji Airways is announcing a revolutionary passenger wellness program, FLYWELL — the first of its kind in aviation.

Fiji is partnering with Da Rulk, a globally-renowned fitness, health, and performance expert, as their appointed “Wellness Champion”, as well as 5 leading wellness brands which each bring a unique, science-based benefit to support passenger wellness.

• Ra Optics: premium blue light filtering eyewear & human-friendly lighting solutions

• Firefly Recovery: wearable recovery technology to support circulation and reduce fatigue

• Magic Mind: advanced nootropic performance shots for focus and restorative sleep

• Aires Tech: EMF harmonizing technology for devices and environments

• Vital Red Light: red and near-infrared light therapy devices for cellular energy, recovery and health

The FlyWell program begins with a pilot, where Business Class passengers will have access to FlyWell products as part of their travel experience, to support energy, sleep, adaptation, and well-being.

We are working closely with Fiji to provide passengers with a greater understanding of jet lag, and what they can do to combat it.

Our aim with Fiji is to ensure that passengers experience long-haul travel in a completely new way. Ultimately, we believe that FlyWell sets a new standard, which will change aviation and travel forever. Rather than avoid jet lag, Fiji is providing passengers with science-backed solutions to make the most of their journey, wherever they go.

This revolutionary initiative from Fiji Airways aligns deeply with our mission to transform people with the Science of Light, and we are honored to be able to support it.

Fiji Airways FlyWell — A New Altitude of Wellness.

Learn more, and take the first step towards your FlyWell journey with Fiji Airways at raoptics.com/flywell. 

Matt Maruca

Founder & CEO
Ra Optics